Officials blame timing for low 'Jam' turnout

MUNCIE -- End of Summer Jam had great weather and a great show with Cheap Trick and .38 Special, but it could have used a lot more fans in the audience.

Final numbers from Ticketmaster for the afternoon Sept. 9 concert showed only 2,600 concert-goers, far fewer that other downtown concerts have drawn.

Scheduling the concert in the afternoon, before that evening's Ball State University football game, "probably was not one of the best decisions," said Cheryl Crowder, downtown event coordinator. "It's tough to do a rock show in the afternoon."

By comparison, as many as 5,000 to 6,000 people have attended previous downtown concerts, with that number doubling for Muncie's annual Mardi Gras celebration.


Read the full story by Rick Yencer here:
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